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According to basic SEO theory, beginner to intermediate SEO techs usually rely mostly on link building, which is a very inefficient method of optimizing for search. In other words, when trying to improve rankings for queries that are not really very competitive, these less experienced SEOs invest nearly all their time and effort in building links without thinking about how achieve their end goals more efficiently.

One of the things you learn in advanced SEO theory is that there are many factors beyond the control of the linker that may impact search results. What if you have a client who won’t cooperate, for example? Or what if you don’t have any link building resources? You’re stuck, aren’t you?

Some people spend so much time chasing PageRank they never bother to learn how it should be used in essential SEO theory or what PageRank really means to a competent SEO theorist. Too many SEO technicians follow the little green bar, paying no attention what else they could be accomplishing with their Web sites.

Search engine optimization has grown through the years and now it has given rise to specialties within the specialty. Although some general SEOs still practice their arts, many people have sub-specialized in link building, copywriting, social media management, technical analysis, and blogging about SEO. These diversified skill sets help the best SEOs leverage teams in more efficient ways, often achieving better results than individual SEOs can expect.